The Dadsumers
The new white paper.
The task was to take long-form content and create a snackable experience.
Data visualization.
Simple graphics and bold photography was used to break text and provide a visual break.
Built for mobile.
Ensuring the experience was perfect for the on-the-go audience was a top priority.
Scrollable chapters.
Section chapters were used to create a non-linear experience; allowing users to quickly jump to relevant content.