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The Dadsumers

The new white paper.

The new white paper.

The task was to take long-form content and create a snackable experience.

Data visualization.

Data visualization.

Simple graphics and bold photography was used to break text and provide a visual break.

Built for mobile.

Built for mobile.

Ensuring the experience was perfect for the on-the-go audience was a top priority.

Scrollable chapters.

Scrollable chapters.

Section chapters were used to create a non-linear experience; allowing users to quickly jump to relevant content.